Justin Gaethje doesn’t do half‑measures in the Octagon, and apparently neither do the people filming his ads.
Ahead of his historic UFC Freedom 250 title fight on the South Lawn of the White House, Gaethje has lifted the lid on a new Duelbits campaign that sounds more like a Fast & Furious set piece than betting content.
According to Gaethje, the shoot was “by far the biggest production” he’s ever been involved in. And considering this is a man who’s fought in sold‑out arenas from Abu Dhabi to Phoenix, that’s saying something.
“They’re a big company, and they’ve put a lot of resources into this,” Gaethje told reporters. “We were out at a racetrack, they had a monster truck, dirt bikes, extras, one of the biggest American flags I’ve ever seen. No stone unturned. They went all in.”
The campaign, titled Justin 2026, was filmed two weeks ago and has dropped on Duelbits & Gaethje’s channels today. Gaethje says he wasn’t just the face of the shoot; he had real creative input.
“They sent their original plan over, and I got to go through it and structure it how I wanted,” he said. “It was really cool to be part of the creative side.”
One of the standout moments? A full‑size monster truck ploughing through a structure on set.
“The monster truck ran over a building, a whole structure,” Gaethje said. “Everyone was ducking and dodging. It was wild.”
Gaethje even climbed into the truck himself, though he stopped short of driving it.
“I didn’t want to shake my head around before a fight,” he laughed. “But they promised me I’d get to drive it after this one.”
Despite the chaos, Gaethje says being on camera feels natural.
“Anytime someone wants me to act, they want me to act like myself, so it’s perfect,” he said. “We ran over the structure and I was driving, and I’m like, ‘Oops. My bad.’ That’s just me.”
Between the Duelbits campaign and the upcoming title fight in one of the most surreal venues in UFC history, Gaethje’s 2026 is shaping up to be massive, inside and outside the cage.
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